Black Gold Boom

Money is flowing into North Dakota. So are people and traffic. A few remote farming towns sit on what is known as the Bakken oil field where billions of barrels of oil are sandwiched between shale rock across 200,000 square miles. Todd Melby, a journalist for public radio, spent a year in the northwest corner of North Dakota covering the oil boom. He put voices and faces to the wild statistics and explosive growth. Black Gold Boom presents portraits of people like Bobcat John the knife seller, rig workers looking for entertainment, Adell and her food truck, and the cage fights, rodeos, bumper stickers, pop-up restaurants, and massive development projects that radiate from this sudden activity.

I worked with Todd and Localore on creating a visual identity for the project, putting his audio portraits online, and developing a series of public engagement materials to begin a conversation about the impact of the boom. Meet the people who are rockin’ the Bakken at Black Gold Boom.